As reported in e27 on 22 September 2016 by Yong Heong Tung. More details can be found here.

Billions of Indians consume roti every day. Most still make it from scratch, which is time-consuming and messy; others — for example, Indians living in the US — purchase roti ready made from supermarkets, but they are not as fresh or contain a lot of preservatives.

It is clear this pain point needs to be addressed. Although, it is a mammoth task.

Making a roti is a complex process. The time Rotimatic was in development — eight years — is a testament to that fact.