Kumu: not content with just content

In 2021, Kumu became the Philippines’ top grossing social app, a special achievement as it competes with global players like Bigo and TikTok. After US$90 million in funding poured in, the startup finds itself in uncharted territory.

2021 was another record-breaking year for Kumu. It became the Philippines’ top grossing social app and raised two funding rounds in just 6 months

Blitzscaling and the introduction of new features came with technical glitches but Kumu got reinforcement from experienced operators

Its leadership has been bolstered by hires from the likes of Gojek and Microsoft, while its product and tech team is 120-strong

From just video-streaming, the platform has now incorporated audio-streaming and even livestream e-commerce

Read the full article here:

https://the-ken.com/sea/story/not-content-with-just-content-kumu-eyes-new-growth-engines/

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Credit: The Ken, Elyssa Lopez

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