Love, Bonito Opens First Permanent Store in Makati, Philippines

Fadhilah Syara (Rara)
July 17, 2024

Love, Bonito has officially opened its first brick-and-mortar store in the Philippines, located at Greenbelt 3 in Makati City. Our team had the privilege of experiencing the excitement firsthand during the store's opening day last week.

Since 2019, Love, Bonito has catered to Filipino customers through its online platform and has become one of the fastest-growing markets ever since. Now they are bringing their stylish and empowering collections directly to Filipino customers in a tangible, immersive setting. According to Dione Song, CEO of Love, Bonito, establishing a physical presence was a natural progression to deepen their connection with the local community and enhance the customer experience.

Love, Bonito is renowned for its commitment to designing stylish yet comfortable apparel that caters to the multifaceted lives of modern Asian women. The brand’s collections are tailored to fit Asian body types and needs and are crafted from materials suitable for the region’s tropical climate. This blend of fashion-forward design and functional comfort has resonated across Love, Bonito's footprint, now spanning over 20 countries globally.

The first physical store in the Philippines promises an inviting and experiential atmosphere, with innovative features like an electronic queue system to streamline the fitting room process, ensuring that each visit feels seamless and enjoyable for its Filipino customers. This queue system, which has also been implemented in other Love, Bonito stores in other countries, aims to improve the overall shopping experience by reducing wait times.

We believe in what the brand could achieve as a business led by women, for women since day one. We’re proud to support Love, Bonito's mission of empowering women through fashion and look forward to seeing its continued growth and impact.

#activeintelligence

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Love, Bonito has officially opened its first brick-and-mortar store in the Philippines, located at Greenbelt 3 in Makati City. Our team had the privilege of experiencing the excitement firsthand during the store's opening day last week.

Since 2019, Love, Bonito has catered to Filipino customers through its online platform and has become one of the fastest-growing markets ever since. Now they are bringing their stylish and empowering collections directly to Filipino customers in a tangible, immersive setting. According to Dione Song, CEO of Love, Bonito, establishing a physical presence was a natural progression to deepen their connection with the local community and enhance the customer experience.

Love, Bonito is renowned for its commitment to designing stylish yet comfortable apparel that caters to the multifaceted lives of modern Asian women. The brand’s collections are tailored to fit Asian body types and needs and are crafted from materials suitable for the region’s tropical climate. This blend of fashion-forward design and functional comfort has resonated across Love, Bonito's footprint, now spanning over 20 countries globally.

The first physical store in the Philippines promises an inviting and experiential atmosphere, with innovative features like an electronic queue system to streamline the fitting room process, ensuring that each visit feels seamless and enjoyable for its Filipino customers. This queue system, which has also been implemented in other Love, Bonito stores in other countries, aims to improve the overall shopping experience by reducing wait times.

We believe in what the brand could achieve as a business led by women, for women since day one. We’re proud to support Love, Bonito's mission of empowering women through fashion and look forward to seeing its continued growth and impact.

#activeintelligence

RETURN TO INSIGHTS