Openspace Leads Initial Funding for Vietnamese Coffee Brand Every Half

Freddie Luchterhand-Dare
August 22, 2024

Ho Chi Minh, 19 August 2024: Every Half Coffee Roasters (Every Half), a fast-growing specialty coffee brand, has received initial funding in a round led by regional investor Openspace, with additional participation by DSG Consumer Partners. The deal’s value remains undisclosed based on mutual agreement.

Having started as an expert coffee roaster in 2021, Every Half quickly opened its own cafes as the popularity of its beans soared. Following their early success, the brand has now expanded to 8 uniquely designed outlets in Ho Chi Minh City. Each cafe has its own vibe, crafted to reflect the distinct location or local building it occupies, and offers curated specialty beans from Vietnamese and global farms.  

The team behind Every Half includes Tran Le Minh Truc and Vo Duy Phu. Minh Truc oversees all the coffee supply chain, roasting operations and training. Duy Phu brings his significant local experience in developing retail chains and operating at a large scale.

Despite global demand for specialty coffee having reached its highest levels in recent years, only a small number of people have ever tried high-quality specialty coffee from Vietnam. However, with the total market projected to reach $52 billion by 2030, this presents a timely opportunity for local farmers and brands like Every Half to grow and enhance the value of Vietnamese coffee beans.

Every Half is also known for its commitment to sustainable production. It is already working closely with farmers to cultivate and develop climate-resilient coffee varieties like Starmaya, Marsellesa, and Centroamericano H1 in Điện Biên; Liberica in Pleiku and Đắk Lắk; as well as Fine Robusta.

Mr. Dennis Le, Vice President at Openspace Ventures:

“In a world where climate change is causing a shortage of Arabica beans, the opportunity for Every Half to add Vietnamese Robusta and other sustainable coffee varieties to the global supply is both immense and timely. We are excited to support Every Half’s vision of elevating the status of Vietnamese coffee. This partnership will help improve their supply chain and promote sustainable growth”

“We are delighted to have the support of these investors, who both bring vast experience in building coffee and consumer brands,” said Vo Duy Phu, Co-founder and CEO of Every Half Coffee. “With their partnership, we have the resources to increase our collaboration with linked farmers, expand our retail chain, and enhance the quality of coffee for our customers.”

Openspace is a leading tech-focused venture capital firm with offices across Southeast Asia. The fund manages over US$800 million from global institutional investors and has significant experience in the regional consumer and coffee sectors. Its portfolio includes GoTo, Love Bonito, Pickup Coffee and Jiwa Group. In Vietnam, Openspace has invested in Finhay and Nano Vui App.

DSG Consumer Partners is a consumer-focused venture capital fund based in Singapore, managing over $300 million with a portfolio of over 80+ companies across Southeast Asia and India. Notable investments include Saturdays, SaladStop and Pickup Coffee. In Vietnam, DSG Consumer Partners has invested in Coolmate and Marathon Education.

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Ho Chi Minh, 19 August 2024: Every Half Coffee Roasters (Every Half), a fast-growing specialty coffee brand, has received initial funding in a round led by regional investor Openspace, with additional participation by DSG Consumer Partners. The deal’s value remains undisclosed based on mutual agreement.

Having started as an expert coffee roaster in 2021, Every Half quickly opened its own cafes as the popularity of its beans soared. Following their early success, the brand has now expanded to 8 uniquely designed outlets in Ho Chi Minh City. Each cafe has its own vibe, crafted to reflect the distinct location or local building it occupies, and offers curated specialty beans from Vietnamese and global farms.  

The team behind Every Half includes Tran Le Minh Truc and Vo Duy Phu. Minh Truc oversees all the coffee supply chain, roasting operations and training. Duy Phu brings his significant local experience in developing retail chains and operating at a large scale.

Despite global demand for specialty coffee having reached its highest levels in recent years, only a small number of people have ever tried high-quality specialty coffee from Vietnam. However, with the total market projected to reach $52 billion by 2030, this presents a timely opportunity for local farmers and brands like Every Half to grow and enhance the value of Vietnamese coffee beans.

Every Half is also known for its commitment to sustainable production. It is already working closely with farmers to cultivate and develop climate-resilient coffee varieties like Starmaya, Marsellesa, and Centroamericano H1 in Điện Biên; Liberica in Pleiku and Đắk Lắk; as well as Fine Robusta.

Mr. Dennis Le, Vice President at Openspace Ventures:

“In a world where climate change is causing a shortage of Arabica beans, the opportunity for Every Half to add Vietnamese Robusta and other sustainable coffee varieties to the global supply is both immense and timely. We are excited to support Every Half’s vision of elevating the status of Vietnamese coffee. This partnership will help improve their supply chain and promote sustainable growth”

“We are delighted to have the support of these investors, who both bring vast experience in building coffee and consumer brands,” said Vo Duy Phu, Co-founder and CEO of Every Half Coffee. “With their partnership, we have the resources to increase our collaboration with linked farmers, expand our retail chain, and enhance the quality of coffee for our customers.”

Openspace is a leading tech-focused venture capital firm with offices across Southeast Asia. The fund manages over US$800 million from global institutional investors and has significant experience in the regional consumer and coffee sectors. Its portfolio includes GoTo, Love Bonito, Pickup Coffee and Jiwa Group. In Vietnam, Openspace has invested in Finhay and Nano Vui App.

DSG Consumer Partners is a consumer-focused venture capital fund based in Singapore, managing over $300 million with a portfolio of over 80+ companies across Southeast Asia and India. Notable investments include Saturdays, SaladStop and Pickup Coffee. In Vietnam, DSG Consumer Partners has invested in Coolmate and Marathon Education.

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