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This Friday, we have a personal podcast recommendation from our very own Vice President of Brand Impact, Freddie: The “On Strategy Showcase Podcast”. This is a podcast where marketers tell the stories behind the strategies that led to amazing work, and is hosted by Fergus o’Carroll.
In particular, Freddie recommends the episode: “Liquid Death: the water brand that thinks like a beer.” Liquid Death has created a distinctive brand identity that challenges the traditional notions associated with bottled water.
The On Strategy Showcase Podcast episode on Liquid Death examines how the brand disrupts the beverage industry with punk rock-inspired marketing, offering a refreshing alternative to ordinary bottled water. It highlights Liquid Death's success in appealing to the target audience's desire for an edgier experience, even with a basic product like water, with the compelling narrative of "murdering your thirst".
As Freddie mentioned: “I believe that case studies are an extremely valuable way of learning, and this (podcast episode) is the best marketing example of that. This episode digs into the process behind the output.”
Overall, the episode on Liquid Death in the On Strategy Showcase Podcast provides an insightful analysis of how a water brand can disrupt the industry by embracing the mindset and strategies typically associated with beer companies. It offers valuable lessons in brand positioning, storytelling, and the power of challenging established norms to captivate consumers in unexpected ways.
#activeintelligence
This Friday, we have a personal podcast recommendation from our very own Vice President of Brand Impact, Freddie: The “On Strategy Showcase Podcast”. This is a podcast where marketers tell the stories behind the strategies that led to amazing work, and is hosted by Fergus o’Carroll.
In particular, Freddie recommends the episode: “Liquid Death: the water brand that thinks like a beer.” Liquid Death has created a distinctive brand identity that challenges the traditional notions associated with bottled water.
The On Strategy Showcase Podcast episode on Liquid Death examines how the brand disrupts the beverage industry with punk rock-inspired marketing, offering a refreshing alternative to ordinary bottled water. It highlights Liquid Death's success in appealing to the target audience's desire for an edgier experience, even with a basic product like water, with the compelling narrative of "murdering your thirst".
As Freddie mentioned: “I believe that case studies are an extremely valuable way of learning, and this (podcast episode) is the best marketing example of that. This episode digs into the process behind the output.”
Overall, the episode on Liquid Death in the On Strategy Showcase Podcast provides an insightful analysis of how a water brand can disrupt the industry by embracing the mindset and strategies typically associated with beer companies. It offers valuable lessons in brand positioning, storytelling, and the power of challenging established norms to captivate consumers in unexpected ways.
#activeintelligence
