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@Freddie Luchterhand, our Vice President of Brand Impact, recently joined Maker Lab for their Art of Storytelling panel held on 7 June 2023. He spoke alongside two other wonderful panelists, Jess Tang and Peter Thew, and was joined by an engaged audience from notable companies like Netflix, Google and Amazon. They shared their insights, proven strategies, and practical tips on how to make a brand stand out.
Freddie shared about his experience in building start-up and growth-stage brands at Openspace. One key takeaway from Freddie in making your brand stand out: “With story, there has to be a promise that you're leading the person to something worth their time.”
The panel discussed and debated what it takes to create and measure a coherent and elegant narrative for a brand — including one of Freddie’s go-to concepts of 'find your spine.'
It was an engaged session and we learned a lot from the other panelists as well:
“It’s very easy to get stuck in the data but, at the end of the day, creating a unique and real experience comes down to human intuition” - Jess Tang, founder of JXW Asia
“To me, there are three key factors to effective brand storytelling: engagement, differentiators, and consistency” - Peter Thew, Co-founder, Yoga Movement
#activeintelligence
@Freddie Luchterhand, our Vice President of Brand Impact, recently joined Maker Lab for their Art of Storytelling panel held on 7 June 2023. He spoke alongside two other wonderful panelists, Jess Tang and Peter Thew, and was joined by an engaged audience from notable companies like Netflix, Google and Amazon. They shared their insights, proven strategies, and practical tips on how to make a brand stand out.
Freddie shared about his experience in building start-up and growth-stage brands at Openspace. One key takeaway from Freddie in making your brand stand out: “With story, there has to be a promise that you're leading the person to something worth their time.”
The panel discussed and debated what it takes to create and measure a coherent and elegant narrative for a brand — including one of Freddie’s go-to concepts of 'find your spine.'
It was an engaged session and we learned a lot from the other panelists as well:
“It’s very easy to get stuck in the data but, at the end of the day, creating a unique and real experience comes down to human intuition” - Jess Tang, founder of JXW Asia
“To me, there are three key factors to effective brand storytelling: engagement, differentiators, and consistency” - Peter Thew, Co-founder, Yoga Movement
#activeintelligence
