Broom is an Indonesian auto-financing startup that wants is helping used car dealers work more efficiently. Founded in 2021 by Pandu Adi Laras, Andreas Sutanto and Pungky Wibawa, Broom addresses the issues of stock turnover and disorganised business among second-hand car showrooms. Combining the founders' experience in the technology and automotive industries in the country, Broom tries to answer the primary challenges for the pre-owned car showroom business in Indonesia, the majority of which remains attached to the more conventional way of doing business.